About us

We offer services and expertise within Recruitment, Leadership Development, Coaching and Outplacement/Career Development. Whatever the service, your results are our primary focus. You will be met with great dedication, a pragmatic approach and responsiveness.

We are all senior consultants with experience from various sectors and different leadership positions.

Among our customers you will find both smaller and larger companies, domestic as well as international organisations. 4Focus is part of the international network Career Star Group and is also a partner of Penna Plc. We also have a network of partners throughout Sweden and in the Nordics.

Some of the consultatns you will meet at 4Focus are:

Ulrika Falk, Senior Partner and Founder

Ulrika focus lies in recruiting and coaching. The past 15 years she has recruited managers and professionals to various industries and sectors. Ulrika has also coached managers and employees for development and change. She is a qualified coach and certified user of various assessment tools for recruitment. She has a degree in Economics and Marketing from the University in Kalmar. She is one of the founders of 4Focus.

E-mail: ulrika.falk@4focus.se Mobile: +46 (0) 73 988 88 83

Eva Borgert Palm, Senior Partner and Founder
Eva has almost 20 years experience from Human Resource Management and a number of senior leadership positions from various international companies. She has developed a range of leadership and development programmes, which have been delivered both in Sweden and abroad. She is an experienced coach who has thousands of hours of leadership and career coaching career behind her and has extensive experience of supporting managers in various change processes. She has a BA in Economics and Administration from Linköping’s University and the ExportAkademie in Reutlingen. She is one of the founders of 4Focus.

E-mail: eva.borgertpalm@4focus.se Mobile: +46 (0) 73 988 88 81

Åsa Bergman Målbäck, Senior Partner and Founder
Åsa has 16 years of experience within the HR field, both as a HR manager and consultant. Prior to 4Focus she worked as a senior consultant at Penna Human Capital Management. Her interest in behavioural science has led to becoming a qualified coach as well as certified in different types of assessments tools. Leadership development, recruitment, personal assessment and coaching are her focus areas. Åsa has a BA from Stockholm’s University where she studied HR and Organisation. She is one of the founders of 4Focus.

E-mail: asa.bergmanmalback@4focus.se Mobile: 46 (0) 73 988 88 84

Bengt, Eva, Ulrika and Åsa
Bengt, Eva, Ulrika and Åsa


4Focus create sustainable development by attracting and developing leaders and employees to deliver results and make a difference to their organizations. With high competence, strong commitment and in close cooperation with you, we deliver concrete results.


Results oriented